The 2020 Pantone Color of the Year Is Classic Blue

The calming, familiar hue ushers in a fresh decade and hints at a return to traditional decorating

When the color experts at Pantone first decided to name a color of the year 20 years ago, they knew they were taking a risk. Not only was the cultural conversation dominated by Y2K paranoia, but Pantone was hardly a household name. “The person on the street didn’t know what Pantone was,” recalls Leatrice Eiseman, the executive director of the company’s Color Institute. Common reactions, she says, included, “You mean the shampoo? The Italian bread?”

Two decades after the new millennium was painted Cerulean Blue, Pantone’s color forecasts are the reigning authority for a multitude of industries. To ring in yet another era, the company announced tonight that the Pantone Color of the Year 2020 is Classic Blue—a familiar, calming shade of azure.

Article By Anna Fixsen for  AD
December 5, 2019